Setting up a website is the equivalent of setting up a retail shop in a crowded city estate. Just like in the case of a retail shop in a city estate, signs need to be strategically placed to direct potential clients to it. Internet “signposts” directing surfers or web visitors to a particular website are known as key words or key phrases, strategically incorporated into the SEO contents. These are the words or phrases keyed in by a web surfer and identified by the internet search engines, which then picks out potential websites for the “visitor” to consider.
Not all visitors to the retail shop are customers. In any case, some signposts may actually divert clients to rival outlets! In digital parlance, organic traffic is the kind of web traffic that is desirable or beneficial to a website. That web traffic that stumbles upon your website when they type in particular web query into a search engine window.
It is the desire of every website owner to attract organic traffic when promoting his or her e-Business online. With the advent of digital technology and enhanced internet penetration, millions of consumers are conducting internet research for products or services before they make a purchase. In developed countries, research shows that up to 85% of consumers perform internet research prior to buying.
Attracting More Organic Traffic Your Way
An internet researcher will type in a query, which will be picked by any of the search engines: Google, Bing, Yahoo!, etc. These search engines will scan the existing websites using the “key word” typed and spring up the top ten sites they lock on. These will be the websites with the most optimized search engines. The websites that frequently get sprung up by the search engines get visited more by the surfers. By clicking on their link, the web visitor gives them an organic hit.
It is therefore clear that you need to optimize your website to attract more traffic that is organic. Organic traffic is desirable in that it largely comprise individuals with disposable income, looking to spend money. Correctly optimized website will attract more organic traffic that will eventually result in more business. Website optimization is attained through paid web advert or professionally written web content and SEO article. Getting your website listed on the first page means everything.
The internet search engines combine advertising and search results in their pages. Placing a paid advert in the internet is therefore one of the ways in which you can increase organic traffic to your website. Coupled with great content, adverts will greatly enhance the desirable traffic.
Yet another strategy is to diversify your search engine optimization source. This will ensure a rich supply of great web content that strategically captures what most surfers are likely to type during their internet research. Relying too much on one source can result in content writing lapse, causing loss of desirable organic traffic.
Diversifying SEO source and Experience Increased Organic traffic of Your Website
Investing in email marketing is a great idea when it comes to creating a wave of organic traffic. Creative promotional letters to potential and existing clients, periodically posted, will generate that wave. Emails are cheap, fast, and suitable personal. They can be used to update a large pool of clients on upcoming promotions or offers.
Whereas outsourcing SEO content writers is advisable, it is recommended that you closely monitor what they write. Occasionally, it is important that you write the web content yourself, just to get the feel of what your potential clients are reading.
Another way to increase your organic traffic is by diligently building your brand. There is no shortcut to this except for hard work. A vibrant brand will entrench the loyalty of old clients while catching the attention of new ones. It pays handsome dividends to invest in long-term brand building.
The internet being such a lax platform, self-regulation, and observation of high ethical standards is imperative. In the end that is the only way to build trust and retain your clients. Blatant flouting of internet ethical standards may result in painful penalties with potentially crippling consequences.
The dynamic nature of internet marketing demands that you be thoroughly updated and versatile in order to continuously attract and maintain sufficient volume of organic traffic.