Social Media as a Tool to Promote your Brand
The social media today has miraculously changed how the entire global business works. Everyone has the power to access vast networks of followers and friends. Customers are passionate and vocal about the products, services, and brands they consume. They also talk about their likes and dislikes. Most businesses are now integrating social network into their budgets, marketing plans and invest in community managers and monitoring tools. They do this with the aim of tapping the social space opportunities for instance real time customer service, generation of sales and the chance to identify and work alongside the market brand evangelists.
Here are eight basic tips that will aid you in marketing your brand using the social media.
Identify your goals for engaging in the social media:
The worst thing about social media is engaging without a plan and goals. Social network is wide and you will keep hoping if you do not set your goals. Ask yourself whether you want to provide customer services, or set up conversation. Are you looking forward to drive sales from social media? Do you want to make the brand highly visible? Do you want to extend your brand through brand influencers and advocates? After answering these questions you can now go ahead and plan your social media approach.
Develop your online brand personality:
Figure how you are going to translate your brand online to the social world. Your brand persona should match your social media voice. Different social media channels are designed with different aims and voices, for instance LinkedIn seems to be more formal than Twitter.
Determine what you do differently from the others selling the same type of good; come clean on your company missions and vision. Ensure that your traditional media presence is in line with the social media presence. Develop some handbook to create consistency of your brand both online and offline.
Choose the platforms you are going to use:
Some of the common social platforms include Twitter, Face book, LinkedIn, Google+, P-Interest and Blogs. Take your time to choose the best social media vehicles that matches your brands. Retailers should go for face book and P-Interest because it helps in rendering your brand images and videos. Twitter is good for customer service delivery oriented businesses. Also use social media monitoring tools for instance Heartbeat and Sysomos, which will be vital in locating customers talking and sharing about your product.
Find for yourself community manager for the social media:
Find a good community manager who understands your business model and can bring your brand to the eye of the online community. Excellent social network community manager should be in a position to create connections, build rapport, high communication skills, voice of the business, knows the pits in the social media channels, a good crisis manager, content developer and writer, customer representative and budget managers.
Take control of the CS (Customer Service):
Social networks provide an effective platform to answer customer’s questions, provide solutions to their problems, and bring around bad customer experiences. The community managers should therefore keep a keen eye on both the negative and positive comments about the brand online. Customer’s questions must be answered and do not delete negative customer review or feedback,
Pre-Determine your plan for crisis management:
Learn to identify crisis and solve them before they explode into massive problems and spoil the company reputation in the social world. Use real time insights to identify immediate negative comments, always stay alert, empower the people, and are proactive.
Develop relationship with the Media:
Participate in the social medium and build your brand, contribute to people ideas, take part in conversations. Use journalists, bloggers, twitter, and other platforms to reach out to friends, customers and other business associates.
Find some influences:
To increase sales, find and tap the influencers’ network. These are people, who have online clout following, they start conversations, lead people, shapes opinions and people believe in what they say. Identify them by looking at how socially active they are, the number of followers they have, and how their messages get organically reposted or re-tweeted.
Social media is very essential in building your business brand. Majority of business and corporate now know that it is not a question of whether to engage in social networks but how to do it better. Good presence of social media and practice translates to business success.