Social Media – Reaching New Leaps And Bounds
Media is a means of communication like television, radio, newspaper, or even magazines. Social media is when social instruments are used for this communication. They are types of electronic communications used to create online communities. They share information, messages, videos, and even ideas. It was first known in early 2004. It covers a large range of websites. The common attribute about them is that one is able to interact with the website and interact with other users.
Various Social Media Kinds
There are various types of social media. These are; Blogs, social networks, micro blogs (e.g. Twitter), wikis, video, podcasts, discussion forums, RSS feeds, photo sharing, Employee Ideation Programs, Gamification. The most commonly used are the social networks. This is an online community where people share interests. An example of the social networks is face book and MySpace.
Blogging is another commonly used social media. It is described as a journal kind of a website that is frequently updated with information. Social Bookmarking is a social network that allows users to share and save web pages that they find online. It is also one of the most commonly used social media. A good example of a social bookmarking is Digg. Another social media is the Media Sharing. It is mostly used in sharing photos and videos among users. An example of it is the Flickr and YouTube.
Social Review Helps Travelers
A social review is a common social media that helps travelers to review hotels. Guests who want to stay in a hotel might use this to plan their travel. An example of this is Yelp and TipAdvisor. The last commonly used is the User Generated Content. It is a travelling guide written by the end users. An example of this is WikiTravel and World66. These are the most commonly used social media worldwide.
Government agencies often depend on this online communications to relate well with customers. This helps the government improve citizen services and even cost savings. It is a connection of technology, content creation, and social interaction to connect the online information together. Through the social media, various groups of people create, edit, comment, organize, combine, and share content. This helps the agencies better in achieving their visions and mission goals.
The benefits of social media are plenty. It establishes a brand and raise of awareness of that particular brand. This is done by getting the brand name to be all over those networks. This can let people know that you are around and creates the company’s imagine. Spying on a competitor is also another benefit. Following what they are doing in the networks makes, you be able to see what they are up to. This helps you make a better deal than they are giving.
In the networks, a marketer is able advertise products in a more human and interactive way. Discussing business in the network should be in a fun way where the customers are engaged with questions. Asking for opinions and enticing them to respond back. Networks bring attention to your products. It is the one of the fastest way to bring attention to it. One can even offer promotion along with it.
Easy Access To Global Market
The most common benefit is that information can reach a global audience within a short time and at a very low cost. It makes content management generally more flexible. Information can be published within seconds and this makes it easier for content to be up to date. It has really improved the digital marketing and this is a big advantage to investors and business entrepreneurs.
Social media has its negatives. Updating the social media takes a lot of time and effort. Competitors can publish negative comments that cannot be removed. There is also the possibility of fraud. It is very easy for someone to pretend to be anyone. In these networks, news travel very fast. Some news is not always true and is just rumors. Before the news is cleared, they have already covered a large area.
An organization hires a person to run their social network. The organization turns into whatever the writer wants them to be. This is not always, what the organization wants to be. The network makes people conform to their present features unwillingly. If a company does not engage their customers with the social network, then they will easily lose their consumers.