To Succeed or not to? Organic Traffic is your key to Success
For most firms, Search Engine Optimization (SEO) is either a magic bullet or formula. Although these companies think that SEO will bring solutions to their site challenges, there is a lot of mystery surrounding the process of performing SEO. To be realistic, SEO is part of a vast online strategy to enhance online traffic and increase web content use. SEO employs numerous marketing strategies and professional web design techniques to meet the clients demand for increased organic traffic. The main search engines include Google, MSN/Live, and Yahoo.
Organic SEO Search Traffic Benefits
It has been established that pay-per-click advertising has its benefits, but the unpaid (organic traffic) search traffic brings higher value as compared to the former. Here are the benefits of organic traffic generation:
The most significant advantage of organic traffic is low cost involved. Pay-per click traffic generation method is very expensive; advertising through this means guarantees some traffic to your company site but is expensive over the long term. Organic traffic generation requires patience, once you develop and implement the SEO model, the cost per click for this method will be zero. This is advantageous and gives you edge over your competitors who are trapped in ad sense payments and other pay per click methods.
Credibility of the company on the internet is very critical. Using the organic traffic generation methods builds the company profile online, widens customer reach through high levels of presence I different kinds of channels like face book, twitter, P-Interest and others. Companies that exclusively use pay per click lack in the public presence. The company that uses organic traffic builds good reputation online, engages customers interestingly, and solidifies online presence over time.
Through proper SEO mechanism and right agency, you block your competitors effectively. When aggressively done, SEO optimization pushes your company presence upwards on the search engine, while pushing downwards your competitors until they are not visible in the search engine. The more time and effort you invest in building your organic traffic the higher your site is pushed in the search ranking.
The itinerant customers are non-homogeneous. Some users like going to websites through search engines while others prefer entering the sites through the paid advertisements. This points out that is it is necessary that businesses use both methods that integrates paid advertising and organic traffic generation with a coherent internet strategy.
The golden advantage of organic traffic generation methods is that once done effectively and continuously ad the whole principles implemented, the company begins to enjoy a following that will continue over the years. The good thing about the traffic is that it is free and the company only has the duty to translate the traffic to customers.
OSLBCR statistics (Organic Search Listings HAVE Better Click-through Rates):
OSLBRC indicated that internet searchers do click organic links more than PPC adverts. The statistics shows that the clickers trust and view the organic results as more relevant. Searchers prefer the organic results at a range of 60-65% as compared to PPCs ads 25%. It implies that you loose about 75% to your competitor brands ranking if you are not using organic methods.
The only disadvantage of the Natural SEO is time consumption; it is indeed a tedious method of optimization for rankings and placements. But the results are amazing and stay for longer period since it is directed towards content, keywords enhancement, meta-tag enhancement, and link exchanges. Non-organic methods may generate traffic faster but is for long term, since it can generate mass key words and contents that get identified by the search engines as spammers. The non-organic methods also can perform same operations that lead to the entire site being burned down by the search engines.
The bottom line is that the organic SEO is the way to go; you cannot fully implement the PPC ads fully for your business unless you have only short term goals. However, for company progress and long-term growth, organic traffic generation is the norm.